Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Postman Pat Post Box Bath time Set
Little fans of Postman Pat and his black and white cat will love bath time now! Getting clean has never been such fun. The Postman Pat Post Box Bath time Set is a handsome red post box that opens up to reveal the clean fun within. The set includes 3 washable crayons in bright, vibrant colours, 2 bits of post to put through the slot and foam letters of the alphabet. The letters stick to the sides of the bath when wet and provide plenty of educational fun - teach your children to recognise the letters and t

Mega Bloks Tow and Build Truck
The Mega Bloks Tow and Build Truck is a strong, fun pull along toy designed with active kids in mind. This practical toy contains 10 Maxi Mega Blocks and a Mechanic figure, and features an easy grip handle and sturdy wheels. Kids will be inspired to creativity by the blocks, as the only limits are those of their own imaginations. The truck has integrated storage space for the blocks, making tidy up time quick and easy - and mum's life easier! The back door opens and doubles as a ramp. The Tow and Build T

Ross 3m SCART Lead
SCART connects almost all DVD, VCR and Digital players to your television and this 3m SCART lead from Ross does the job if you need a replacement or spare cable.

Belkin Screen Overlays for iPod Touch Pack of 3
Protect your iPod from scratches, scuffs and minor cosmetic damage with a Belkin iPod Screen Overlay. This practical protector attaches easily to the iPod Touch. The pack includes 3 Belkin iPod Touch Screen Overlays, dry and wet cleaning wipes and a smoothing card. The Belkin iPod Screen Overlays carry a lifetime manufacturer's guarantee.

Sainsbury's Basics 16-piece Stainless Steel Cutlery Set
Sainsbury's has produced this simple 16-piece cutlery set to give you all the basic cutlery you need at a tidy price. The pack contains 4 forks, knives, dessert and tea spoons. Dishwasher safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Interdesign Pebbles Sink Mat Large
This pebble mat sits in the bottom of your kitchen sink, protecting delicate glassware and chinaware from cracking and chipping during washing. The soft gel-like quality will also prevent the noisy and irritating clattering of cutlery and crockery against hard surfaces. The mat can be cut to go round the plug hole. It comes with a one year guarantee.

Rushbrookes Tumbling Leaves Apron Black
Get cooking in style in the Rushbrookes Tumbling Leaves Apron. This lovely black and ivory full fronted apron is durable and stylish, with long straps so that one size fits all. It has two pockets for tools and utensils and can be washed either by hand or in the machine. When Rushbrookes first began manufacturing aprons for Smithfield Market's butchers in 1837, the iconic butcher's stripe design was created. 170 years later, the range of designs and patterns available has broadened and expanded, but the ma

Nicky Clarke Pro Ceramic Curling Tong
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Control and style gorgeous curly locks with the Nicky Clarke Pro Ceramic Curling Tong. The curler uses ceramic technology to rapidly heat up to its improved maximum temperature of 220 degrees - ready to use in just five minutes. The ceramic coated barrel also ensures even heat distribution and is kinder to your hair, leaving perfectly smooth curls, spirals and waves. The digital

Christy Amelie Pillowcase
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Amelie Pillowcase will turn any bedroom into a real lady's boudoir. The sumptuous look of the design, with its layers of lace and embroidery, is borne out by the high quality of the materials used - the slip is made from 200 thread count, 100% cotton percale for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the pillowcase is fully machine washable and can be tumble dried for

Fogarty Duck Down Pillow
This Fogarty pillow is extra soft and light owing to its 100% duck down filling. The pocket stitched cotton cover ensures an even distribution of down inside the pillow for optimum comfort. Fine down clusters promote moisture transfer to offer the most comfortable night's sleep. It's also machine washable at 60ºC which will help to eradicate dust mites.

Microwave Wall Mount White
Save space in your kitchen with this useful microwave oven wall bracket. Sturdy, with adjustable arms to fit different sized microwave ovens. They are supplied ready-assembled, so all you need to do is choose a space and attach them to the wall.

Verbatim DVD+R Slim Cases Pack of 10
The Verbatim Pack of 10 DVD+R Slim Cases is a pack of DVD+Rs with slim jewel cases. They offer 4.7GB of storage space each and 16x write speeds (check compatibility with your drive manufacturer if your writer is less than 8x speed). Verbatim's AZO" technology assures a higher quality, longer lasting write and superior archival performance. Ideal for backups and sharing media and other files. Compatible with DVD+R recorders and most DVD players. Limited lifetime warranty.

Numberjacks Soft Balls and Skittles
These soft skittles and balls are a safe and fun game for little folk to play while improving their hand-eye co-ordination. Simply roll the balls towards the pins and watch them fall! Their wipe clean exterior makes it easy to remove sticky finger-prints. Suitable for both indoor and outdoor use by children aged 3 years and above.

Bodum Replacement Glass 4 Cup
This 4 cup replacement glass is ideal for Bodum cafetieres that have been broken. Dishwasher safe.

Tu Support Pillow
This pillow is designed to offer firm support, cradling the neck and head during sleep. The pillow is designed to help maintain your vertebrae in the best possible position during the night, ensuring a good, sound sleep. Ideal for front and back sleepers, it has a synthetic filling. Suitable for everyday use, this pillow is machine washable and can be tumble dried on a low heat setting.

Velomann Bicycle Work Stand
If you find yourself doing a lot of maintenance on your bicycle, this large, sturdy stand is a must have. It stands at your height, allowing you to work on your bike without having to bend over for hours on end. Made of steel with a strong aluminium vice (rubber padded to protect your bike's frame), it will take the weight of your bike with ease and let you focus on the mechanics rather than your posture.

Different by Design 16 Piece Dinnerware Set
Bone china is a lovely material for dinneware. Light yet robust, the superior quality is self-evident. The simplicity of this collection is given a lift with minor ridge detail. Designed by award-winning ceramics designer Simon Stevens, this collection has that special touch that makes it indulgent and luxurious. The set features: Dinner plates x 4, side plates x 4 and cereal bowls x 4. These pieces are both dishwasher and microwave safe.

Black and White Roses Wall Art
This elegant, monochrome artwork will enhance any living space with its depiction of perfect roses in bloom. The close up detail beautifully exposes every layer of the delicate petals, and the sepia cream tones create a feeling of tranquillity and natural beauty. The long, horizontal shape of the canvas will break the monotony of the wall above a sofa or table with its modern yet natural effect. The canvas measures 45 x 135cm. The MDF wood frame is resistant to warp, moisture and compression.

Milton Wardrobe
Part of the Milton bedroom range, the Milton Wardrobe is a traditional cupboard in which to hang and store your clothes. The panelled doors and sides open to reveal a chrome rail for dresses, shirts and coats, while there is more space in the drawer beneath the cupboard area. Raised slightly off the ground on four feet, it will blend beautifully with any other pieces from Milton bedroom furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit i

Breville 2 Slice Toaster Stainless Steel
The Breville 2 Slice Stainless Steel Toaster isn't just a toaster; it's a designer kitchen accessory that defrosts, reheats and toasts. In polished, rust-proof stainless steel with black trim, this marvellous device has long, variable width slots for varying slice thicknesses and a maximum power rating of 1000W. The toaster incorporates a defrost button for toasting frozen bread straight from the freezer, reheat function, variable browning control for light or dark toast, and while we all know a watched to

Vivo Soup Bowl White
This white fine china soup bowl has been given a contemporary edge - its internal edge features an attractive wavy edge. A practical deep fill soup bowl, it's both dishwasher and microwave safe. Comes with a 1 year guarantee.

Easy Karaoke VKG14 Pink
Beat the recession by organising a fun karaoke night in! The Easy Karaoke VKG14 is a portable karaoke machine with an updated design that you can use in your own living room - it plugs easily into your TV and/or sound system and has its own built in amplifier, speaker, video camera and monitor for loads of fun. The set includes a silver CG+G (compact disc + graphics) karaoke player with all the leads you'll need to set it up (video out, plus phono out should you wish to play the sound through your TV), a 1

Tu Stainless Steel Steamer
This oven-safe stainless steel steamer with glass lid is suitable for steaming vegetables, boiling pasta or cooking low fat, lean chicken. The pan heats evenly and is suitable for gas or electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the steam perfectly for shorter cooking times. With 3 tiers, the steamer allows you to do multiple jobs at once, saving time and energy. Constructed from durable stainless with a polished mirror finish, this piece of elegant an

Salter Glass Body Analyser Scales
Check your weight with the Salter Glass Body Analyser Scales. The fabulous design means it'll always look great in your bathroom, while its extra slim platform makes it easy to stash away. The LCD digital display ensures total accuracy on the readout every time. This remarkable extra high capacity scale records body fat, hydration level, bone mass and muscle mass for complete fitness information. It has a 10 user memory, so the whole family can use it. The display provides exact measurements, accurate to 1

Cluedo: Harry Potter Edition
A dark spell has been cast at Hogwarts and it's up to you to find out what happened! Based on the classic whodunit game Cluedo, Cluedo: Harry Potter Edition is a mystery game in which you are the sleuth, moving about the board and gathering clues to identify the miscreant! Certain to appeal to fans of the phenomenal Harry Potter books and movies, it's the perfect gift for kids. One of the students has disappeared from Hogwarts, and players must determine the circumstances. Playing as Harry, Ron, Hermione,

Children's White 12 Bin Storage Unit
The Children's White 12 Bin Storage Unit is a perfect place for your kids to keep their toys! A sturdy frame holds a dozen coloured plastic bins which will comfortably and conveniently hold all their toys. Practical and attractive, the unit's 12 storage bins provide enough space for plenty of playthings, keeping them stored in open containers even small people can reach when they need to. The Children's White 12 Bin Storage Unit requires some self assembly, fits in a corner and is easy to clean.

Hoover Handy Plus Vac
The Hoover Handy Plus Vac is a powerful, compact hand held vacuum cleaner for home and car. The 6V motor is fully rechargeable and features NiMH batteries for improved running time and recharging efficiency, with up to 15 minutes of uninterrupted running time. The bagless cylinder design means the 0.3 litre capacity bin is hygienic and washable - no shopping for expensive, environmentally harmful replacement bags. The HEPA filtration system helps remove allergens from carpets and upholstery, making it idea

Polly Pocket Designables Mix/Match
Get creative and design your ideal shopping centre with this Designables Mix 'n' Match. This multi-level mall has a light up courtyard and disco as well as shops and produce. Girls can keep adding to their shopping paradise with further Polly Pocket shops. Includes one Polly Pocket doll ready to shop 'til she drops! Requires 3 x AAA batteries (not included). Suitable for children aged 4+.

Tu Black Aluminium Frying Pan
Fancy an omelette? The Sainsbury's Tu brand leads the pack with this aluminium griddle pan. Large enough to cook several sausages, eggs or whatever takes your fancy, this frying pan heats evenly and is suitable for gas or traditional electric hobs. The 24.5cm frying pan is large enough to serve a small family. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handle, this piece of elegant and long-lasting cookware will serve you for years to come. Not suitable for induction hobs.

Norton Double Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Norton Double Bed is a 4'6" contemporary medium sheen silver-coloured bed frame with a grid effect head and footboard. Wooden slats carry the mattress (not included) while two extra legs beneath the bed offer additional support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finall