If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

In the Night Garden Upsy Daisy Tri Scooter
This In the Night Garden 3 wheeled scooter comes equipped with an adorable Upsy Daisy figure mounted on the handlebars. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The scooter's three wheels provide extra stability, while the printed anti-slip footplate adds further to the scooter's overall safety. The adjustable handlebars have translucent handgrips which match the wheels. Some assembly is required. Suitable for ages 3+.

K'NEX Amusement Park Series - Roller Coaster
This fun roller coaster set will keep children stimulated for hours. Over 420 parts must be pieced together to create a miniature roller coaster. Complete with a motor to propel the cart around the tracks once successfully completed. Forms part of a larger range, which can be collected to create a fun amusement park. Great for encouraging team work and entertaining children indoors. Suitable for children over 7 years this K'NEX Roller Coaster requires 2 x AA batteries.

Apple iPod Nano 8GB Black
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Champneys Paraffin Wax Heat Therapy
Your hands will feel softer and more supple, muscles will be relaxed and some users have even reported effective management of their arthritis, all from use of Champneys Paraffin Wax Heat Therapy. Simply melt the paraffin wax in the bath, allow to cool slightly then dip hands repeatedly and allow the wax to dry. As it bonds to the hands, feet, elbows and other areas, the hypoallergenic paraffin wax will soften the skin, stimulate circulation and relieve stiffness. The Champneys Paraffin Wax Heat Therapy

Easy Karaoke VKG8 Party Pack
Beat the recession by organising a fun karaoke night in! The Easy Karaoke VKG8 Party Pack is a karaoke machine that you can use in your own living room - it plugs easily into your TV and/or sound system, running off their speakers for loads of fun. The set includes a silver CG+G (compact disc + graphics) karaoke player with all the leads you'll need to set it up (phono out and video out), two microphones for duets, echo control and a 6 disc compilation of the backing tracks for a variety of current and cla

Shearer Coconut Spa Multiwick Candle
Shearer has been in business since 1897 perfecting long burning, attractive candles. Infused with a buttery coconut scent evoking hints of the exotic, this candle is ideal for creating mood in the home or as a gift. With an average burn time of 80 hours you can enjoy many a cosy candlelit evening. Warning: Never leave a burning candle unattended.

Banyan Tall Bookcase
Made from sheesham, an Indian hardwood, Banyan furniture highlights the wood's natural grain and is hand finished to a smooth semi gloss finish. The unit features three fixed shelves and a useful drawer for items you don't want on display. The Banyan Tall Bookcase arrives fully assembled. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including a

Chou Chou My First Tooth
Chou Chou's soft body makes her movements appear very natural. Chou Chou supports the role playing of mother and child, and today she's getting her first tooth. She cries and her cheeks have gone red. Give her a cool drink from her bottle to soothe her gums then let her suck on her dummy for comfort. Her teeth are really coming through now - take her dummy out to see her teeth grow. Listen to her chew on her teething ring or tickle her tummy and hear her giggle. Requires 3 x AA batteries (not included). S

Belfield Knightsbridge Chenille Floral Natural Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. A pair of natural coloured curtains made from a mix of polyester and cotton. The fabric is patterned with a large tan and black flower design giving it a contemporary look. The curtains have been lined, which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, these curtains

Philips Clock Radio AJ3231/05
Choose the way you start the day with this stylish clock radio. You can wake to the alarm buzzer or your favourite radio station (FM or MW), or use the Sleep Timer function to drift off to the radio. A convenient line-in jack allows for portable music playback. The large, elegant display is easy to read and has adjustable brightness, so it won't keep you awake at night. In addition, there is a snooze function and dual alarm.

Brita Elemaris Meter Cool White Water Filter Jug
The Brita Elemaris Meter Cool White Water Filter Jug is an environmentally friendly and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and one extra filter is included in the pack. The Brita system is dishwasher-safe. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange resin reduces lime scale, aluminium and heavy me

Meccano Easy Box
The Meccano Easy Box set lets kids' imaginations run wild. Designed for young children, this construction set consists of 100 chunky, cheerfully coloured plastic sections that have a great soft feel to them and are 100% safe. Fun and educational, the set can be used to build 10 different models (assembly instructions included) and comes with a bright green storage tub to make tidy up time easy as pie. Why not try the Meccano Mechanical Box set for double the fun!

Tefal Quick Cup Claris Filter Cartridge
The Tefal Quick Cup is an innovative and energy saving water dispenser that gives you hot or cold filtered water at a touch of a button. The Claris Cartridge replacement water filter cartridge ensures cleaner, fresher, clearer water, and prevents lime scale and removes chlorine. Replace every 6 weeks.

Ecoiffier Bubble Cook Kitchen
A cute little play kitchen where children can let their imagination take over. Comes complete with kitchen accessories for cooking up delicious imaginary cakes and soups! Robust enough to withstand knocks and scrapes, this kitchen playset is also wipe-clean so sticky fingerprints are easily removed. Suitable for children over 18 months.

Lilbourne Chair Madras Leather Chocolate
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Guide for more details.

Minky Easyfit Medium Ironing Board Cover
Minky Ironing Board Covers are pretty and functional. They're designed to make ironing less of a chore. The Minky Easyfit Medium Ironing Board Cover fits most medium (124 x 40cm) bullet shaped ironing boards and will keep your ironing board protected and pristine, while cheering up the task of pressing clothes. Easyfit board covers have a felt backing to let your iron glide easily over your laundry.

Gordon Ramsay Regular Roaster
Bring your cooking right to the table with this premium large rectangular roaster from the Gordon Ramsay range at Royal Doulton. Made from thick durable porcelain your dish will cook evenly in the oven and will also look great when served and presented at the table. Porcelain retains heat which will help keep food warmer for longer and it is highly resistant to breakage. Measuring 40cm x 29cm and holding 6.5L, it is the perfect dish for roasting and baking. The high sides on this roasting dish make it ea

In the Night Garden Makka Pakka Bath Toy
There's plenty of bath time fun to be had with the In the Night Garden Makka Pakka Bath Toy. Everybody knows how much Makka Pakka loves to clean, and now you can take him into the bath with you! Fill him with water and turn him upside down for a fabulous Night Garden shower, or fill his Uff Uff bellows for squirty fun! Based on the character from the hit children's television show, the Makka Pakka bath toy is a bath time delight - and, like the character himself, it teaches children about the importance of

Different by Design Towel White
Our high quality Different by Design zero twist towels are a heavier 550g per square metre and are made from fine 100% cotton yarn. The zero twist yarn makes for extra softness, reassuring bulk and exceptional drying. Generously sized, they have detailed panel edges for an enhanced, attractive finish.

Philips CD2554S/05 Quad Phone
One of the best high specification, cordless phones you can buy, this amazing answer phone from Philips offers HD sound quality. It uses digital recording for messages of up to fifteen minutes in total and the speakerphone function lets everyone in on the conversation. The 100 name phonebook is bright and easy to read. A range of call management features includes: Call Waiting, Caller ID, Conference Call, Explicit Call Transfer, and Microphone mute. The set contains four phones, one main base station w

K'NEX Double Ferris Wheel
This fun ferris wheel set will keep children stimulated for hours. Over 970 parts must be pieced together to create a double ferris wheel. Complete with a motor, the ferris wheels will actually spin round in opposite directions just like a real one once successfully completed! Forms part of a larger range, which can be collected to create a fun amusement park. Great for encouraging team work and entertaining children indoors. Suitable for children over 9 years, this K'NEX Ferris Wheel requires 2 x AA batte

Prolux Large Square Shower Screen
The Prolux Large Square Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with polished silver effect aluminium fittings. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions, and the integrated towel rail and shelves are handy additional features. Elegant and functional, the screen will comp

Solar Security Light
Keep your home and property secure with this safe, ecologically responsible Solar Security Light. Easily installed on any outside wall, with direct sunlight the Solar Security Light is up and ready to charge in minutes. The super-bright LED bulbs are solar powered, so no wiring or batteries are required. The Solar Security Light is designed to turn on automatically when a human being passes through its detection area, and it will only be triggered at a preset darkness level, between 0 and 10,000 lux, that

Weight Watchers Heavy Duty Precision Electronic Body Analyser Scales
These Heavy Duty Precision Body Analyser Scales from Weight Watchers accurately measure your body weight, BMI, body fat and body water. They feature a 4 person memory, an extra large platform, an extra large display, and they measure in stone, kilos and pounds. Their maximum weight capacity is 27 stone. They've extra large buttons that can be pressed by toes and features an easy-read 2 line display. 3 x AAA batteries included. 15 year warranty.

LEGO City Tractor
LEGO City needs fresh food and farm produce, so help stock the larders of the city with the LEGO City Tractor. Put your farmer mini figure (included) to work in the fields surrounding LEGO City, preparing the fields for planting. The tractor has a scoop on the back for making his job even easier! LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the imagi

Yamaha YPT210 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha YPT210 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme. The YPT210 has 61 full size keys and 32 note polyphony and plays 375 sounds in 100 different styles. It boasts 106 one touch settings, a MIDI connection and a backlit LCD display screen - not to mention the stereo grand piano feature and built in metronome. Playing is amplified b

Tu White Wood Square Single Towel Rail
This towel rail has a glistening chrome finish that offsets the stylish white wood wall mount. Measuring 53.5 x 7cm with a depth of 8cm, it is easy to clean with a damp cloth and mounting instructions are included.

Goodmans iPod Micro System MICRO1467I
Compatible across a range of recording formats and featuring an iPod dock, this micro system looks fantastic and sounds great too. CD/CD-R/CD-RW/MP3 compatible and with an FM/MW radio, it's got everything the 21st-century music fan needs, and won't break the bank.

Scafell Rock 65L Rucksack plus 10L Rucksack
For a large rucksack packed to the brim with technical features, this 65 + 10L streamline bag from Gelert is the perfect choice. Versatile for all occasions, it has so many features that you're sure to find it a must-have piece of equipment for camping, walking or trekking. An adjustable air design helps keep your back cool when wearing the rucksack and padded shaped shoulder straps will help keep you comfortable even when carrying the maximum weight. Thanks to a chest strap and padded waist belt with lumb

Tu 13 Piece Cutlery Set with Caddy
Contemporary cutlery in shiny stainless steel with bright chrome handles. Included in the set are 4 knives, forks and dessert spoons and a useful steel caddy for easy access and drawer-less storage. Dishwasher-safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.