Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Le Creuset Rectangular Baking Dish Volcanic 32cmGaiam Taebo Contact CompleteWarwick Set of 2 Dining ChairsOral B Triumph Floss Action Brush Head 2 PackTu Fitted Sheet Plain Non-iron Duck EggSainsbury's Basics BlenderSainsbury's Shaggy Chenille Bath Mat LimeSainsbury's 5 Piece Paint BrushSamsung SMX-F30SP Flash Memory CamcorderOral B Professional Care 500 ToothbrushFogarty Superwash Goose Feather & Down Mattress TopperDifferent By Design Crystal Chardonnay Glasses 4 PackTefal Aquatimer SteamerEpson T0896 Multipack InkThomas Tank Engine Ready BedJungle In My Pocket Tree HouseTu Circles Print Duvet Set NaturalFit and Fresh Breakfast ChillerLe Creuset Rectangular Roasting Tray Volcanic 19cmBunnykins 2 Piece Christening SetTouch 2G Crystal CasePuppy In My Pocket DreamhouseFairtrade Housewife Pillowcase CreamBaby Born StrollerTefal Toast n EggH.M. Armed Forces Navy Royal Marines Commando UniformStatus Aluminium TorchSainsbury's Basics Compact Cylinder Vacuum CleanerRowlinson Shiplap 8x6 Premier Apex ShedBrita Classic Refill Cartridge 6 Pack
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Dyson DC27 All Floors Bagless Upright
Dyson has secured a reputation for itself as a high quality designer and manufacturer of vacuum cleaners, priding itself on excellent suction technology that does not diminish over time. Upright vacuums suit larger rooms as they can cover large surface areas with less effort. The large bin and long power cable enable this model to clean vast areas without having to be emptied or unplugged. It is also a relatively quiet machine, which is a bonus considering its size.

Edublocks - 16 pcs
A young architect's mind can be aided with having 16 pieces of Halitit Edublocks at their disposal. These large, durable and machine washable blocks will help your child develop their creativity skills. It might not be the housing extension you'd always dreamed of, but getting them started early may pay dividends in the future! Suitable for children of all ages.

BaByliss Salon Pro Dryer
Products from industry leaders BaByliss are the choice of professionals. For salon professional power without the heft, you need the BaByliss Salon Pro Dryer. With powerful air flow for ultra fast drying, ionic conditioning for frizz free shine and heat balancing ceramic technology, it has every feature you'd expect from a professional salon dryer. The dryer's powerful 2000W motor delivers high pressure airflow for fast drying, even on thicker hair. Heat balancing ceramic technology ensures even heat distr

York X201 Cross Trainer
Achieve a low impact workout with this cross trainer from York in a stylish silver, black and blue design. With 18 fitness test programmes you're sure to achieve great fat busting results and the three heart-rate controlled programmes allow you to exercise to your body's needs. Measuring 130 x 65 x 154cm, this cross trainer has fully adjustable non-slip footplates to change the length of your stride so you can match it to your own natural stride pattern. The maximum user weight able to use this equipment i

Philips Blu-ray Player BDP3000
This stylish and versatile Blu-ray player brings you thrilling full-HD video with five times more detail than you've ever seen before. Naturally, Blu-ray playback gives you incredibly sharp picture quality, but with HDMI 1080p upscaling, your "old" existing DVDs will look amazing, too. What's more, with BD Live, you can go beyond the movies and explore exclusive bonus features online. All of the most widely used video and audio media formats are supported, and there's DivX Ultra for enhanced playback of Di

Breville VHB019 Hand Blender
The Breville VHB019 Hand Blender is a handy, simple yet sophisticated handheld blender for pureeing, chopping and mixing. The attractive, brushed stainless steel exterior makes this an appliance you'd be proud to display in your kitchen, while the two-speed motor allows you to whiz up ingredients at your chosen rate. The blender comes with a plastic beaker for use with the handheld device. The Breville VHB019 Hand Blender carries a 1-year manufacturer's guarantee.

Jamie Oliver Wine Glasses 4 Pack
Whether you love red, white or rose wine it will taste fantastic in these glasses by Jamie Oliver. With a large 450ml volume, this set of four wine glasses have short sturdy bases and are thick and durable. Easily cleaned and dishwasher safe they come in a very handy carry case if you are visiting friends and would make a perfect present.

Sainsbury's Towel Navy
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Western Digital 2TB My Book Mirror Edition External Hard Dive
If absolute security is key, the Western Digital My Book Mirror Edition backs up your data twice, to ensure that your files are safe even if one of the drives fails. With automatic backup, you can set your hard drive to backup your data, and it will then replicate that data again on a second drive - utilising two 1TB blocks to save your files. Once setup you can forget about it, every time you save or change a file, it automatically backs-up the change on the hard disk drive.

Peppa Pig Family Fun Set
Stamp pictures of Peppa, George, Mummy and Daddy with the detailed character stampers, or make Peppa and her family out of dough! The creative dough set contains four tubs of dough, four Peppa Pig character stampers, dough modelling tool, dough roller and play mat. Suitable for ages three and up

In the Night Garden Tombliboos Spin Around Sit and Ride
This adorable electronic and mechanical Ride On features a lifelike scene from favourite children's television programme In the Night Garden, with movement and authentic sounds. The 3D push and spin Tombliboos will delight kids, and the mechanism plays music and sounds from the show. Children can either propel themselves around on the Ride On or be pushed from behind by means of a sturdy plastic handle. Suitable for ages 1-3.

Andrew Collinge 2200W AC Ionic Dryer
Two time winner of the British Hairdressing Awards Andrew Collinge is one of the most highly respected figures in the hairdressing industry today. Together with Carmen, he has developed a range of signature products for home hair care. The Andrew Collinge Ionic Dryer has a tourmaline ceramic grill which maintains even heat distribution and eliminates heat spots to prevent heat damage to your hair. The continuous ionic output speeds up the drying process, also avoiding the damaging effects of dehydration an

Sainsbury's Towel Chocolate
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Veet Epilator Spray
The world experts in women's at-home hair removal bring you Veet Pre-Epilation Comfort Spray for kinder epilation - the worry free way to remove hair at the root for long-lasting smoothness. Veet Pre-Epilating Comfort Spray prepares your skin for convenient, pain free hair removal. The spray provides a cooling sensation to soothe and prepare the skin for the often painful experience of hair removal and make the process more comfortable. Convenient, simple and fast working, the spray works like magic for g

Brabantia 40L Wood & Stainless Steel Laundry Bin
Dirty laundry can be unsightly and smelly if it's left lying around. Brabantia has designed this functional and stylish laundry bin to help keep your laundry out of sight and well ventilated to prevent potential odours. At 40L it has a polished steel barrel big enough to store a fair amount of dirty washing until it's ready for the machine. The perforated base provides ventilation keeping the contents well aired, while a removable cotton liner makes for easy transportation when you want to carry items to

Peppa Pig Tumble & Spin Game
Peppa Pig Tumble & Spin Game has been voted Game of the Year in 2009. Up to 4 players aim to collect all the characters from the popular TV series, but only when the spinning Peppa points at them. Requires 2xAA batteries. Suitable for children aged 3 upwards.

Le Creuset Rectangular Baking Dish Almond 32cm
One of Le Creuset's most versatile dishes due to it's size, this baking dish can be used for roasting, marinating, storing and serving. Its almond enamel coating and stone inner is extremely durable and can withstand extreme temperatures without chipping, cracking or scratching. Dishwasher, grill, oven, freezer and microwave safe this classic dish testifies to Le Creuset's high quality production since 1925.

Sainsbury's Sprung Memory Mattress
Sainsbury's Sprung Memory Mattress is a quilted, medium firm sprung mattress, which includes a layer of heat and pressure sensitive memory foam for a superior level of comfort and support. The medium is upholstered in cream damask and knitted fabric, and has handles and air ventilators in the mattress border. This is a 'no-turn' mattress, and please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which the produc

Lilbourne Chair Chocolate
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to orde

Sainsbury's Assorted Waffle Tea Towels 5 Pack
Stock up with a five pack of Sainsbury's Assorted Waffle Tea Towels. Made from pure cotton, these 50 x 70cm towels are soft, durable, absorbent and easy on the hands. The towels have an attractive waffle design, and the assorted prints include blue twill check, blue plaid check, dark blue, light blue and plain white for a bit of variety in your kitchen. Each of these handy tea towels has a handy hanging loop at the corner so you can store them out of the way to air when not in use.

Mitre Five-a-side Training Set
A great set for starting a five-a-side game. Whether it's serious or casual, this set contains everything you need to start, apart from a group of mates. The set contains a size 5 Mitre football, five Mitre bibs to identify your team, 4 cones to mark out the playing area or goals, a pump and needle to keep your ball well pumped up, and a gym bag to keep it all in. A great starter kit.

Bristan Quest Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Quest Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.3 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a quarter turn to operate.

Gallery Contemporary Bevelled Mantle Mirror
The Gallery Contemporary Bevelled Mantle Mirror features a hand finished mirrored frame with bevelled glass inset - the overall effect is one of contemporary style that would suit a broad range of decor styles. The mirror can be hung landscape or portrait style and comes complete with wall fixings. The Gallery mirror collection created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories.

Sainsbury's Pillow Protectors 2 Pack
Pillow protectors can extend the life of your pillows while still allowing them to breathe. These polycotton slips are machine washable, making them suitable for everyday use.

Vax Dual V Heated Carpet and Upholstery Washer
The Vax Dual V Heated Carpet and Upholstery Washer is an ideal carpet-cleaning solution for any situation. The upright carpet washer has a heated cleaning system to get all the dirt out of carpets. The dual V air-path technology provides consistent suction across the width of the floor head for improved drying. Five SpinScrub brushes gently and effectivly loosen dirt from carpet pile and there's a SpinScrub hand tool for cleaning stairs and upholstery.

Panasonic TG8421 Black Single Handset Phone
This elegant phone is the top of Panasonic's digital cordless range and it certainly looks and acts the part. Boasting a sleek black design, this telephone will fit into even the most sophisticated environments, so it's ideal for home or office. Fully charged, it allows up to 15 hours' talk time and 250 hours' standby time, and has a 2" colour LCD display screen. Caller ID with caller ID memory, call waiting and text messaging capability are available, subject to your line subscription. With 40 minutes re

Tu Flat Sheet White
This convenient non-iron flat sheet in white is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single sized flat sheet measures 180cm x 260cm, the double measures 230cm x 260cm, and the king size measures 275cm x 275cm. Machine wash at 40°C.

Le Creuset Casserole Dish and Lid Almond 21cm
Le Creuset is a French manufacturer that has been making durable cast iron cookware, hand-finished with hard wearing and attractive coloured enamel, since 1925. This almond coloured casserole dish with lid is perfect for cooking stews and casseroles. It's a versatile dish that can withstand extreme temperatures without risk of damage, as it's both oven- and freezer-safe. Although suitable for use in the microwave, this dish is not designed to withstand direct heat. Dishwasher-safe Le Creuset dishes are ch

Apple iPod Nano 8GB Silver
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

York T101 Treadmill
You can create a running scenario in the comfort of your own home with the foldaway York T101 Treadmill. Its LCD screen shows a range of workout programmes and with a top speed of 13km/h you have a variety of speeds to choose from Mains powered, the treadmill can tell you your heart rate, as well as calculating how many calories you use, how far you have travelled, how fast you are going and for how long. There is also an accessory tray, so you can keep yourself hydrated, or have somewhere to put the remot